Hi, I'm Masha.
Over 4 years working with SaaS complex systems, both web & mobile
Over 10 years experience in the design industry
Diploma in UX UI Design and a Bachelor of Fashion Design
An Aussie swimmer, surfer, and waterpolo player
I create end-to-end UX design for diverse features in complex systems, based in Israel.
LET'S DIVE IN BELOW
iCount Sign: creating an integrated signing solution
iCount Sign is a digital signing feature which enables iCount users to efficiently manage essential documents like sales agreements, employment contracts, and NDAs. iCount Sign aims to streamline clients' daily operations by allowing easy upload, customisation, and secure digital signing of PDF documents, empowering users to handle critical business transactions with speed and ease.
iCount POS: redesigning the storefront experience
The iCount POS tablet application was redesigned to transform the storefront experience for small business owners. This project was focused on making inventory management more intuitive and transactions faster, allowing retailers to better serve their customers. Long-standing user pain points were addressed through thoughtful UX improvements, such as improving item-to-cart time and storefront tidiness.
Figma plugin: A solution for bilingual file management
An internal localiser plugin concept to streamline our bilingual design workflow by enabling multiple languages to be managed within a single Figma file - removing the need for duplication.
The goal was improved collaboration and centralised copy management between the iCount designers, copywriters, and developers.
iCount Inventory: a redesign for structure and clarity
The iCount inventory allows users to manage their items or pricelist, and ranges from basic to advanced.
This redesign focused on simplifying the user experience and cleaning up a cluttered and disorganised interface.
Additionally, future development includes item variants in order to complement popular selling platforms on the market.
Coming soon: rebranding for the American market
A case study exploring new naming directions, aiming for something that felt dynamic, trustworthy and reflective of how small businesses build and adapt.
Working closely with our UX copywriter through naming sprints and qualitative user research, we gathered insights into the emotional and practical associations users had with different name concepts.
CASE STUDIES
UX UI DESIGN
iCount Sign: creating an integrated signing solution
iCount Sign is a digital signing feature which enables iCount users to efficiently manage essential documents like sales agreements, employment contracts, and NDAs. iCount Sign aims to streamline clients' daily operations by allowing easy upload, customisation, and secure digital signing of PDF documents, empowering users to handle critical business transactions with speed and ease.
iCount POS: redesigning the storefront experience
The iCount Point-of-Sales tablet application was redesigned to transform the storefront experience for small business owners. The project was focused on making inventory management more intuitive and transactions faster, allowing retailers to better serve their customers. Long-standing user pain points were addressed through thoughtful UX improvements.
Figma plugin: A solution for cross-team bilingual file management
An internal localiser plugin concept to streamline our bilingual design workflow by enabling multiple languages to be managed within a single Figma file. The goal was improved collaboration between designers, copywriters, and developers.
STRATEGY DESIGN
Coming soon: rebranding for the American market
A case study exploring new naming directions, aiming for something that felt dynamic, trustworthy, and reflective of how small businesses build and adapt. Through naming sprints and qualitative user research, we gathered insights into the emotional and practical associations users had with different name concepts.
WOW, I CAN SEE IT'S GREEN HERE!
Design is about intention...
...and for me, that means doing my best for people and the environment. In order for this portfolio to be accessible to all, I've made sure that all colour contrasts meet at least Level AA WCAG 2.2 standards (and this is a standard I do my best to hold for all of my designs).
For our planet (and your loading times!), I’ve done the following to reduce my carbon footprint:
1. Reduced image, GIF, and video sizes by at least 50% through compression
2. No overly vibrant images
3. No autoplay on videos
4. Minimum use of custom fonts
All these are little steps that reduce the energy consumption and processing power required to load and render web pages, resulting in a slightly greener website.